Marketing Agency in Egypt

Egypt is our home market. NoVi Marketing Services is a full-service, 360° marketing agency with its head office in Cairo, working with brands that need to win in one of the largest, youngest and most price-aware consumer markets in the region. Beyond Creative! is our tagline: strategy, creative and media that are measured against what your business actually needs, whether that is leads, sales, app installs or store visits.

What makes the Egyptian market different: more than 100 million people, a very young audience and some of the highest social media usage in the region. Facebook, Instagram, TikTok and YouTube reach almost everyone, WhatsApp is where conversations close, and buyers compare prices carefully before they commit. That combination rewards brands that are visible every day, clear about value and fast to respond. A campaign written for the Gulf and pasted into Egypt usually misses on tone, offer and timing.

Egyptian Arabic that sounds local: We write natively in Egyptian Arabic, with the humour, references and rhythm that make content shareable here, and switch to polished Modern Standard Arabic or English where a corporate, export or B2B audience expects it. Community management runs in the same voice, so replies in comments and messages feel like your brand, not a script.

Cairo, Alexandria and beyond: Most of our clients compete in Greater Cairo, including New Cairo, Sheikh Zayed, 6th of October and the New Administrative Capital, where real estate, retail, F&B, education and healthcare are crowded categories. We also plan campaigns for Alexandria, the Delta and Upper Egypt, and for the North Coast and Red Sea in summer, with geo-targeting and creative adapted to each audience.

Services for Egyptian brands: brand strategy and identity; social media management and content creation; SEO and SEM in Arabic and English; media buying across Meta, TikTok, Google, YouTube and Snapchat; influencer marketing; video and photo production; market research; and web and app development. You can hire one discipline or the full funnel, and we can work alongside your in-house team.

Planned around the Egyptian calendar: Ramadan is the biggest media season of the year, so concepts, production and bookings are locked well in advance. Eid, summer and the North Coast season, back-to-school, and White Friday each need their own plan. We build an annual content and media calendar around these peaks and your own launches, so budgets go further when competition is highest.

Budgets that work in EGP: Media costs, production and pricing in Egypt move quickly. We plan in EGP, invoice locally, and set clear targets per channel so you can see what each pound returns. Engagements run as a defined Project (brand and website projects typically take 4 to 8 weeks), a Monthly Retainer covering social, content, SEO, SEM, media buying and reporting, or a Custom scope. Pricing is shared on request, based on your goals.

Proof, not promises: Brands we have worked with include Adidas, Americana, Talabat, EgyptAir and Sheraton. Every engagement starts with agreed commercial outcomes and a live dashboard, with regular reviews of what is working, what we are changing and why.

Egypt as a base for regional growth: Many Egyptian brands expand into Saudi Arabia and the UAE. Because we also serve the Gulf from our Riyadh office, we can take a brand that wins in Cairo into KSA and the UAE without losing its voice. See our Cairo, Riyadh and Dubai pages for city-level detail.

Ready to grow in Egypt? Tell us about your brand, your audience and the result you need. Start a project with us and we will come back with a clear proposal: what we recommend, how we will measure it, and what it will take.