Restaurant Marketing Agency in Cairo

Who this service is for, and who it is not for: This page is for F&B owners and marketing managers in Cairo who need more people through the door or more orders through the apps. That includes new concepts preparing to open, multi-branch chains that need one consistent voice across many locations, cloud kitchens that live entirely on delivery, neighbourhood cafés, specialty coffee roasters, dessert and bakery shops, and hotel F&B outlets competing with standalone restaurants for the same evening crowd. It is not a fit if you want a cheap posting package with no budget for photography, or if the kitchen, service or pricing is the real reason guests are not coming back. Marketing amplifies the experience, so if the experience has a gap we will say so during the audit rather than spend your money hiding it.

What restaurant marketing has to achieve in Cairo: Plenty of F&B accounts post every day and still do not fill tables, because the content is built for likes rather than for the decision a hungry person makes in the next hour. A guest in Cairo usually decides through a short chain. They see a dish on Instagram or TikTok, check the Google Maps rating and photos, look at the menu and price level, then either book on WhatsApp, walk in, or order on Talabat or elmenus. Our work covers every link in that chain, so the post, the map listing, the menu and the booking channel all tell the same story, and none of them leaks the guest to the place next door.

Opening and launch plans for new restaurants and cafés: A new opening has one real chance to build a queue, so we plan the weeks before the doors open as carefully as the menu. The plan usually runs through behind-the-scenes teasers of the fit-out and kitchen, a name and concept reveal, a waiting list or WhatsApp list for first invitations, then a soft opening for friends, neighbours and invited guests to iron out service before the public launch. We organise tastings with food bloggers and creators who genuinely fit your audience, and every paid or gifted collaboration is clearly disclosed with #ad or a gifted-visit label. Disclosure protects your credibility, and honest first impressions age far better than staged ones.

Menu photography and short-form video: Food is sold by the eye first, so production is where the quality gap between brands shows most. Our in-house team handles direction, shooting and post-production for menu photography, hero dish shots, ingredient close-ups and the short vertical videos that Reels and TikTok reward, such as the cheese pull, the pour, the plating, the chef's hands and the first-bite reaction. We shoot in your real space and light, so the photos match what the guest will see on the table. That matters on Google Maps and delivery apps, where a misleading photo turns into a bad review. We plan each shoot day to cover as much of the month's posts, ad variations and app images as possible, cut in vertical, square and landscape formats.

Social media and community management: Running restaurant accounts is a daily job, not a weekly upload. We plan a monthly content calendar around your menu, offers and moments, write captions in Egyptian Arabic, English or both depending on your audience, and publish across Instagram, Facebook and TikTok. Community management is where many restaurants quietly lose guests, so we agree response times and tone with you, answer DMs about hours, location, parking, kids' menus and reservations, and route complaints to the right manager quickly. We also reply to public reviews on Google and social platforms, thanking good reviewers by name and handling bad reviews calmly and in public, with the fix agreed with your operations team first.

Delivery apps and dine-in are two different jobs: Talabat and elmenus are where many Cairo guests discover restaurants and reorder, but an app order and a dine-in visit are different decisions and need different marketing. For delivery we focus on what converts inside the app, meaning strong dish photos, clear names and descriptions, bundles that travel well, and social content that pushes people to search your brand name on the app. For dine-in we sell the atmosphere, the occasion and the location. Where you run app promotions we align our ads and posts with them so you are not paying twice for the same order, and we track app-specific promo codes to see which content actually moves orders instead of guessing.

Google Business Profile and Google Maps for every branch: For many guests the first real contact with your restaurant is the Maps listing they find when they search for a café near me, sushi in Zamalek or breakfast in Sheikh Zayed. Each branch needs its own verified profile with an accurate pin, phone number, hours including Ramadan and holiday hours, a current menu, fresh photos, and the right categories and attributes such as outdoor seating or a family section. As part of our local SEO work we support the setup and optimisation of these profiles, keep them updated, post offers on them, and build a simple routine for asking happy guests for reviews and replying to every review. Nobody can guarantee a map ranking, but a complete, active listing gives each branch a fair chance, and a neglected one loses guests silently.

Click-to-WhatsApp, call ads and area targeting: A restaurant does not need the whole of Egypt, it needs people within a realistic distance of each branch. We run Meta and TikTok ads with radius and area targeting around every location, so a New Cairo branch is promoted to people in New Cairo and Rehab, while branches in Zamalek, Maadi, Heliopolis or Sheikh Zayed each get their own audiences and creative. For reservations, group bookings, birthdays and catering we use click-to-WhatsApp and call ads that open a conversation with your team directly, with quick replies ready for common questions. On Google we run search campaigns for high-intent searches, and we schedule ads around meal times so budget is not spent while the kitchen is closed.

A seasonal calendar built for Egypt: The Egyptian F&B year has peaks you can plan months ahead. Ramadan changes everything, with iftar and suhoor menus, group tables and late-night traffic, and campaigns need to start before the first day, not halfway through. Eid, Valentine's Day, Mother's Day, back to school and New Year each suit different offers, while summer pulls part of your audience to the North Coast, which matters if you run a seasonal branch there or need to hold sales in Cairo. Big football matches and tournaments can fill a café with a screening night if bookings are promoted early. We build this calendar with you at the start, so content, shoots and budgets are ready before each moment arrives.

Measuring what matters, not just likes: Followers and likes are easy to report and impossible to deposit. We agree commercial targets with you during planning, then report on the numbers that move revenue. That means reservations received through WhatsApp, calls and booking links, orders and cost per order from app promo codes and tracked links, direction requests and calls from Google Maps per branch, catering and group enquiries, and redemptions of offers that are only available through one channel. Where footfall cannot be tracked directly we use proxies agreed with your team, such as covers on campaign nights compared with similar nights without a campaign. Weekly optimisation decisions follow these numbers, and the monthly report explains what changed and what happens next.

Branding, packaging and branch identity for new concepts: Some concepts need more than marketing before they open. Our brand strategy and creative design team works on concept positioning, visual identity, menu layout and design as part of the brand identity system, packaging for delivery and takeaway, and the retail identity of each branch. For Qahwet El Sheikh, a specialty coffee brand in Riyadh, we built the brand identity, packaging and retail identity, documented in a five-page brand book, and produced a campaign film for the brand. Names on our client list include Americana, Talabat and Sheraton, where our work for Sheraton was media production. When the brand and the marketing come from one team, the opening photos, the menu and the ads all look like the same place.

How we work and how to start: Every engagement starts with a free marketing and ad-account audit. We review your social accounts, ad accounts, Google Maps listings, delivery-app presence and recent content, then show you what is working, what is wasting budget and where the quickest gains are. From there we agree a commercial target and a plan, run campaigns with weekly optimisation, and report on the numbers that matter. We work by project for openings and shoots, on a monthly retainer for ongoing management, or on a custom model for multi-branch groups. Pricing is shared after the audit, once the scope is clear. NoVi is rated 5.0 on Sortlist. Call or WhatsApp +20 110 396 6774 or +20 110 396 6775, or call our landline +20 2 2749 8958, Sunday to Thursday, 10:00 to 18:00, to book your free audit. Our office is in Bavaria Town Towers on Kattameya Road, Cairo.