Senior Brand Strategy & Management Lead
Creative Departement
- Full Time
- Cairo
- Onsite
- Lead
- 10–18 years
The Senior Brand Strategy & Management Lead will shape and execute comprehensive brand strategies for NoVi’s clients, ensuring alignment with business objectives and creative vision. Reporting directly to Eng. Ahmed Mohsen — CEO, this role will elevate the agency’s strategic capabilities and mentor the junior creative team.
Full description
What you will do
- Develop and own end‑to‑end brand strategies for key accounts
- Lead cross‑functional creative teams to translate strategy into compelling visual and verbal executions
- Conduct market, consumer, and competitor research to inform strategic decisions
- Define and enforce brand guidelines ensuring consistency across all touchpoints
- Manage senior client relationships, presenting strategic recommendations and progress reports
- Oversee brand performance metrics and adjust tactics to meet KPI targets
- Mentor and upskill junior strategists and designers
- Coordinate with business development to identify growth opportunities
- Ensure timely delivery of all brand deliverables within budget
What we are looking for
- 10‑18 years of experience in brand strategy, preferably within a marketing agency
- Proven track record delivering successful brand transformations for B2C and B2B clients
- Strong portfolio showcasing strategic thinking and creative execution
- Expertise in market research, consumer insights, and competitive analysis
- Excellent communication and presentation skills in Arabic and English
- Leadership experience managing multidisciplinary teams
- Advanced proficiency with brand tools (Adobe Creative Suite, PowerPoint, Miro, etc.)
- Strategic mindset with strong business acumen and ROI focus
Reports to: CEO
