Our Vision
To be the partner ambitious MENA brands call first.
Not the largest agency in the region — the one a founder or a marketing director trusts with the decision that matters, because the advice has been right before.
About Us
Beyond Creative, Beyond Expected
A full-service 360° marketing partner across Egypt, Saudi Arabia and the wider MENA region — strategy, creative, media and technology under one roof.
Our Mission
Turn brand potential into measurable growth.
Bring research, creative, media and engineering into one team so the distance between a good idea and a shipped, performing campaign is as short as it can be.
Ahmed Mohsen
Founder & Chief Executive Officer
CEO's Message
Marketing stopped being about being seen a long time ago. It is about being chosen — and that is a far harder problem.
Across twenty-one years as an entrepreneur, marketer, business coach and technologist, I have watched brilliant products lose to ordinary ones for a single reason: the ordinary one was easier to understand, easier to trust, and easier to buy. NoVi exists to make sure that never happens to the brands we work with.
We built this agency the way we would want one built for us. Strategy, creative, media and engineering sit in the same room, so nothing is lost in the handover between people who research and people who make. We commit to the commercial outcome, not the deliverable — and we say so before the work starts, when it still costs us something to be wrong.
If you are building something you believe in across Egypt, Saudi Arabia or the wider region, I would like to hear about it.
Ahmed Mohsen
Founder & Chief Executive Officer
Core Values
Six Rules We Actually Apply
Values are only worth writing down if they occasionally cost you something. These do.
/01
Outcome before output
We commit to the commercial result, not the deliverable list — and we say so before the work starts, when being wrong still costs us something.
/02
One room, no handovers
Strategy, creative, media and engineering sit together. Nothing is briefed out, so nothing is lost between the people who plan and the people who make.
/03
Evidence over taste
Category and audience research decides the direction. Taste decides the execution. Confusing the two is how agencies produce beautiful work that sells nothing.
/04
Local, not translated
Arabic and English are written, not converted. A campaign built for Riyadh is not a Cairo campaign with the words swapped.
/05
Plain numbers
Reporting against the outcome we agreed, including the months it did not work. A dashboard that only ever shows green is not a dashboard.
/06
Built to hand over
Systems, documentation and access are yours. If you leave, you leave with everything — which is a reason for us to keep earning the relationship.
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Years Of Experience
A decade-plus of compounding
Twelve years in this region means we have already made the expensive mistakes on somebody else's timeline. You get the shortcut.
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Specialists In-House
One room, no handovers
Forty strategists, designers, buyers and engineers under one roof. Nothing is briefed out, so nothing gets lost between the people who research and the people who make.
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Client Retention
The number that cannot be bought
Ninety-five percent of our clients stay. Retention is the only marketing metric that cannot be gamed — it just means the work kept performing.
How we work
Research decides the direction.
Every engagement opens with category, audience and competitor work. It is the least glamorous part of the process and the part that most often changes the plan.
You see the evidence, not just the conclusion — so you can disagree with it while disagreeing is still cheap.
How we work
One team carries it to market.
The strategists who did the research brief the creatives in the same room, and the engineers who build the platform are in that conversation too.
That is the whole argument for a 360° agency: fewer handovers, fewer things lost in them, and a schedule that holds.
Let's Talk Your Next Big Idea
Tell us what growth looks like for you, and we'll show you how we would get there.