Case study · Maison Nefer
A premium furniture e-commerce brand, built before launch
Strategy, identity, packaging, a 29-page brand book and an in-house brand film — so Maison Nefer looked and felt premium from its first day online.
- Furniture e-commerce
- Egypt
- Cairo
The challenge
Create a brand that could sell high-value furniture online across Egypt and the Gulf, where buyers cannot touch the product before they pay. The founders came to NoVi before launch, so the brand had to be right from the first day it went online.
Our approach
- 01Market analysis first, then brand strategy and positioning built on it.
- 02A visual identity with a monochrome palette and an Arboria / Montserrat Arabic type pairing, carried through to the packaging.
- 03A brand film produced in-house by NoVi media production, so buyers see the product they cannot handle.
What we delivered
- Brand strategy and positioning based on market analysis
- Visual identity: logo, Arboria and Montserrat Arabic type pairing, monochrome palette
- Packaging design
- A 29-page brand guidelines book
- A brand film produced in-house
The work
What the client said
★★★★★
“They are very professional and they truly added the value I needed to my startup through deep market analysis. They built my e-commerce furniture brand as it should be — my brand was born premium, thanks to the NoVi creative team.”
Questions about this project
What did NoVi Marketing Services deliver for Maison Nefer?
Brand strategy and positioning, the visual identity (logo, Arboria and Montserrat Arabic type pairing, monochrome palette), packaging design, a 29-page brand guidelines book and a brand film produced in-house.
Was the Maison Nefer brand film produced in-house?
Yes. NoVi's own media production team directed, shot and finished the film.
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