Marketing Consultancy in Riyadh

Why strategy comes first: Many Riyadh companies are not short of marketing activity. They post daily and run Snapchat and Instagram campaigns, yet nobody can say which effort builds the brand and which simply spends budget. A marketing consultancy engagement with NoVi exists to fix that order of operations. Before choosing channels or approving a media plan, we work with your leadership to agree on who you are selling to, why they should choose you over the alternatives, and how success will be measured.

Diagnostic and marketing audit: Every engagement starts with an honest look at what already exists. We review your brand positioning, website and landing pages, social accounts, paid campaigns, the handover from marketing to sales, search visibility and the reporting you currently rely on. We review Arabic and English touchpoints side by side, because in Saudi Arabia the gap between the two is often where trust is lost. You receive a clear picture of what is working, what is wasting effort and what is missing.

Market and competitor analysis: We map the competitors your customers actually compare you with, which are not always the ones you expect. We study how competitors position themselves, which channels they invest in, what their messaging promises and where they leave gaps you can own. Where deeper primary research is needed, such as surveys or customer interviews, we scope it as a separate market research piece so the strategy rests on evidence rather than assumptions.

Saudi customer segments and personas: Saudi audiences are not one market. Decision makers in a Riyadh family business, young professionals in the north of the city, buyers in Jeddah or the Eastern Province, and procurement teams in government-linked entities all behave differently. We build segments and personas around real buying motivations, objections, preferred language and preferred channels. Arabic-first communication is the default for most consumer audiences, while English is often expected in B2B, technology and senior corporate conversations.

Positioning and value proposition: With the audit and market picture in hand, we define where your brand should stand and what it should promise. This covers the core value proposition, the proof points behind it, key messages for each segment and the tone of voice in Arabic and English. When a brand needs a deeper rebuild of its identity, this work connects directly with our brand strategy and branding services. You can see the kind of brand guidelines we produce in the guidelines published on our site for Maison Nefer, Qahwet El Sheikh, Lugha Tech, Centra and Khyam.

Go-to-market plan, channel mix and budget logic: The strategy then becomes a plan. We decide which channels deserve investment and what role each one plays, whether that is Snapchat and TikTok for reach among younger Saudi consumers, Instagram for visual discovery, X for conversation and news, LinkedIn for B2B, or search for people who already know what they need. Instead of fixed formulas, you get a budget allocation logic: how much goes to building awareness versus capturing existing demand, how spend shifts across the year. The seasonal calendar is built in, covering Ramadan and Eid, Founding Day on 22 February, Saudi National Day on 23 September, White Friday and Riyadh Season.

Compliance awareness: Some categories in Saudi Arabia, such as health and financial services, have specific advertising rules, and influencer advertising generally requires the influencer to hold a Mawthooq licence issued by the General Authority for Media Regulation (GCAM). We build these considerations into the plan from the start and flag where your legal or compliance team should review claims and partnerships. We are marketers, not lawyers, so this is planning awareness rather than legal advice.

KPI framework, measurement and the 90-day roadmap: A strategy without measurement is just an opinion. We define a small set of KPIs tied to business outcomes, such as qualified leads, cost per acquisition, branded search demand or repeat purchase, plus the leading indicators that tell you early whether you are on track. We specify the measurement setup needed to trust those numbers, including analytics events, conversion tracking, UTM conventions and CRM fields. Everything is then translated into a 90-day roadmap with priorities, owners and milestones.

Entering Saudi Arabia from Egypt or the GCC: Brands expanding into the Kingdom often assume their existing campaigns can be translated and launched. In practice, Saudi customers notice immediately when copy reads like Egyptian or Levantine Arabic, or when references, humour and visuals were made for another market. That is why we localise rather than translate. We rework positioning, naming, messaging and creative direction for Saudi audiences, and help you decide what to keep from your home market and what to rebuild.

How we work and engagement models: We start with a discovery call, followed by a discovery workshop with your leadership and key team members. Then come the audit, the strategy and the roadmap. The scope and timeline of a strategy engagement are agreed after the discovery call, because a single-brand startup and a multi-brand family business need very different depth. You can work with us as a one-off strategy project that ends with a full handover to your in-house team or current agency, or as an ongoing strategic partnership with a monthly review of results, priorities and budget. If you want the same team to execute, we can take on social media, SEO, media buying, branding and content, so the people who wrote the strategy are accountable for delivering it.

Who this is for, and who it is not for: This engagement suits Saudi B2B and B2C companies, family businesses preparing for their next stage of growth, startups in Vision 2030 sectors such as tourism, entertainment, technology and retail, and brands entering KSA from Egypt or the GCC that want a plan before committing ad budget. It is not the right fit if you only need a few posts designed this week, or if your main goal is the lowest possible cost per deliverable. To book a discovery call, contact us on +966 54 346 1195 in Saudi Arabia, or +20 110 396 6774 or +20 110 396 6775 in Egypt. Our office is at Bavaria Town Towers, Kattameya Road, Tower 3, 9th Floor, Unit 91, Cairo, serving clients across Saudi Arabia, Sunday to Thursday, 10:00 to 18:00.