Case study · Stallion Construction & Manufacturing

Lead quality for luxury turnkey fit-out: 78% of leads qualified

A five-layer qualification framework turned Meta ad spend into serious Class A conversations: 78 of 100 leads qualified and 7 reached the signing stage.

Construction · Luxury turnkey fit-out
Egypt
Cairo
2026
8 weeks (1 Sep – 25 Oct 2026)

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Results

78%
Qualified leads: 7
Reached signing stage: 95%+
WhatsApp-active numbers: 2,903
Instagram profile visits: 2,188
Website visits

The challenge

Stallion sells turnkey fit-out with tickets from hundreds of thousands to millions of EGP. Lead volume was high but quality was low: accidental one-tap sign-ups, numbers not on WhatsApp, single rooms and small apartments below the Class A minimum, units not yet delivered, and Gulf expat audiences with a very high CPM.

Our approach

01Creative: an exclusionary hook in the first two seconds, plus real walkthroughs of delivered projects.
02Targeting: residents of New Cairo, Sheikh Zayed and 6th of October with developer and villa interests; students and job seekers excluded.
03A Higher Intent form with a review screen and slide-to-submit, and a manually typed WhatsApp number instead of autofill.
04Four mandatory qualifying questions: unit type, location, delivery status and scope of work.
05Direct paths alongside the form: a WhatsApp chat campaign, Instagram profile and website visits.
06For Gulf expats: copy written for Egyptians in the UAE, KSA and Qatar who received villas in New Cairo and Zayed, with one ad set per country to cap spend.

What we delivered

Five-layer lead qualification framework
Higher Intent Meta lead form with four qualifying questions
Video and carousel creative from delivered projects
WhatsApp chat, Instagram and website campaigns
Gulf expat campaign with per-country spend caps
Meta pixel events: PageView, ViewContent, Lead, Contact, Schedule

Media mix

Campaign	Results	Cost
Video lead ads	87 leads	—
Carousel lead ads	13 leads	EGP 40.79 CPM
WhatsApp chat campaign	9 chats	EGP 84.37 per chat
Instagram profile visits	2,903 visits	EGP 2.96 per visit
Website traffic	2,188 visits	EGP 1.01 per visit
Gulf expat campaign	one ad set per country	EGP 843.20 CPM

Services used

Questions about this project

How did NoVi improve lead quality for Stallion?

With a five-layer framework: exclusionary creative, tight targeting, a Higher Intent form with a manually typed WhatsApp number, four qualifying questions and direct WhatsApp, Instagram and website paths.

What were the results?

Between 1 September and 25 October 2026, 78 of 100 leads were qualified and 7 reached the signing stage.

Can NoVi improve lead quality for high-ticket services in Egypt?

Yes. We design the creative, targeting, lead forms and tracking together, so ad spend goes to buyers who can actually sign.