Case study · Al Raie Qatar
From wasted ad spend to over QAR 1.25M in app sales
QAR 1,251,363.50 in tracked app sales from QAR 21,999.88 of Meta ad spend in under two months: a return on ad spend of about 57 : 1.
- Agriculture · Animal feed, medicine and farm supplies
- Qatar
- Doha
- 2026
- 8 weeks (1 Sep – 25 Oct 2026)
Results
- QAR 1,251,363.50
- Tracked app sales
- QAR 21,999.88
- Ad spend
- ≈ 57 : 1
- Return on ad spend
- 960,708
- Reach
- 6,297
- App users
Firebase, 1 Sep – 25 Oct 2026
Meta Ads Manager
App sales ÷ ad spend
21 campaigns
97% actively engaged, 1.07M in-app events
The challenge
Al Raie sells animal feed, veterinary medicine and farm supplies in Qatar, mostly through its app. Its ads ran only on awareness and engagement objectives, so they bought reach and interaction but no sales. Most enquiries came from labourers who would never buy, while the real customers are Qatari farm owners, and one message served three product lines with different buyers.
Our approach
- 01Excluded unqualified audiences and targeted only Qataris and farm owners.
- 02Switched campaign objectives from reach and engagement to app installs and WhatsApp conversations.
- 03Split creative into three directions: feed and nutrition, medicine, and supplies.
- 04Ran dedicated iOS install campaigns on Instagram and limited-time offers on WhatsApp.
What we delivered
- Audience strategy and exclusions for Qatar
- 21 Meta campaigns across app installs and WhatsApp conversations
- Three creative directions by product line
- iOS install campaigns on Instagram
- Limited-time WhatsApp offers
- Firebase and Meta reporting
Media mix
| Campaign | Results | Share of spend | Cost |
|---|---|---|---|
| iOS installs, Instagram | 164 installs | 36.4% | QAR 48.85 per install |
| WhatsApp conversations (September) | 287 conversations | 34% | QAR 26.08 per conversation |
| Vita Nutrition | 36 installs | 10.8% | QAR 66.29 per install |
| QAR 8.5 limited-time offer, WhatsApp | 149 conversations | 9.2% | QAR 13.63 per conversation |
| WhatsApp (second wave) | 75 conversations | 6.5% | QAR 18.93 per conversation |
| Desertification campaign | 98 installs | 3% | QAR 6.80 per install |
Questions about this project
What return did Al Raie Qatar get from its Meta ads?
QAR 1,251,363.50 in app sales tracked in Firebase from QAR 21,999.88 of Meta ad spend between 1 September and 25 October 2026, a return of about 57 to 1.
What changed in the campaigns?
Objectives moved from awareness and engagement to app installs and WhatsApp conversations, audiences were restricted to Qataris and farm owners, and creative was split by product line.
Does NoVi run media buying in Qatar?
Yes. NoVi Marketing Services plans and buys Meta, Google, TikTok and Snapchat campaigns for brands in Qatar, Saudi Arabia, the UAE and Egypt.
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