Case study · Khyam
Branding, campaign, film and 3D motion for a Riyadh commercial building
Identity, launch campaign, brand film and CGI motion made by one team, so the building looked the same on billboards, social media and sales screens before completion.
- Real estate · Multipurpose commercial building
- Saudi Arabia
- Riyadh
The challenge
Khyam is a multipurpose commercial real estate project in Riyadh. Off-plan property is sold on images, so the brand, the campaign and the visualisation of an unfinished building all had to work as one.
Our approach
- 01Brand strategy and a visual identity for the development.
- 02A launch campaign built on the identity.
- 03A real estate brand film and 3D/CGI motion of the building, produced in-house.
What we delivered
- Brand strategy and visual identity
- Launch campaign creative
- Brand guidelines
- Brand film produced in-house
- 3D / CGI motion of the building
The work
Questions about this project
What did NoVi Marketing Services deliver for Khyam in Riyadh?
The brand identity, launch campaign, brand guidelines, a brand film and 3D/CGI motion of the building.
Does NoVi produce CGI for real estate projects?
Yes. Product visualisation, environments and motion are modelled, lit and rendered in-house.
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