Case study · Zahma
A street fashion identity and a Cairo-after-dark campaign
A Latin/Arabic identity, a 35-page brand book and a street-level campaign film shot around Cairo at night.
- Street fashion
- Egypt
- Cairo
The challenge
Zahma (زحمة) is a street fashion brand selling in Egypt, the UAE and Saudi Arabia. Fashion buyers decide on mood, so the identity, campaign and film had to share one look across Instagram, TikTok and the store.
Our approach
- 01Brand strategy and a Latin/Arabic display type pairing.
- 02A visual identity and 35-page brand book.
- 03A street-level campaign and film built around Cairo after dark, produced in-house.
What we delivered
- Brand strategy and Latin/Arabic type pairing
- Visual identity and a 35-page brand guidelines book
- Campaign concept and content creation
- Campaign film produced in-house
The work
Questions about this project
What did NoVi Marketing Services create for Zahma?
The brand strategy, a Latin/Arabic identity, a 35-page brand book, the campaign and the campaign film.
Does NoVi work with fashion brands?
Yes. Zahma is a street fashion brand selling in Egypt, the UAE and Saudi Arabia.
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