Google Ads Agency in Riyadh

When a buyer in Riyadh needs a clinic, a contractor, an apartment or a software supplier, the first move is usually a Google search on a phone, and the ads at the top of that page take the first clicks. NoVi Marketing Services is a Google Ads agency serving companies in Riyadh and across Saudi Arabia. We plan, build and manage Search, Performance Max, YouTube and Shopping campaigns in Arabic and English, and we judge every campaign by the qualified enquiries and sales it brings, not by clicks.

Who it is for: Riyadh companies where one enquiry is worth real money and buyers search before they call. Real estate developers and brokers, clinics and medical centres, private schools and training institutes, B2B suppliers and service firms, companies setting up a regional headquarters in the capital, e-commerce and retail brands, and startups testing demand in the Kingdom.

Why Google matters in the Kingdom: Statcounter data puts Google at roughly 95 percent of search engine use in Saudi Arabia in 2026, so for most Saudi buyers searching online means searching on Google. Google's help centre also states that Google Ads accounts in Saudi Arabia are for business use only, which suits a service built for companies.

How Saudi buyers search: the same need is typed in Saudi dialect, in Modern Standard Arabic and in English, often by the same person on the same day. A patient may search عيادة اسنان شمال الرياض in the morning and dental clinic riyadh in the evening. We research all three, group them by intent, and write each ad and landing page in the language of the search, so an Arabic search meets Arabic copy written for Saudi readers, not a translated English ad.

Search campaigns: tight ad groups built around clear intent, responsive search ads with headlines written separately in Arabic and English, sitelinks, callouts and call assets, and negative keyword lists that keep out job seekers, students and people looking for free information.

Search intent before keywords: we sort searches into people ready to buy (prices, company, near me, best provider in Riyadh), people comparing options and people only researching. Budget goes first to the ready-to-buy group. Research searches are better served by content and SEO than by paid clicks, and our SEO company in Riyadh page explains that side of the work.

Targeting Riyadh district by district: Riyadh is a large, spread-out city, and a north Riyadh clinic rarely wins patients who must cross the city at rush hour. We target by radius or by area where it matters, for example Al Malqa, Hittin, Al Yasmin and Al Narjis in the north, Olaya and the business district, or the eastern districts, and we set location options to reach people located in or regularly in those areas rather than anyone who has shown interest in Riyadh from elsewhere.

Performance Max and YouTube: campaigns that reach buyers across Search, YouTube, Maps, Gmail and partner sites, fed by Arabic and English creative and by your conversion data. We keep brand searches and asset groups under control so Performance Max does not simply claim credit for customers who were already looking for you.

Shopping and e-commerce: for online stores we set up Google Merchant Center product feeds in Arabic and English, Shopping and Performance Max campaigns, and revenue tracking, so we report return on ad spend, not only clicks. Delivery areas, shipping fees and return policies on the site should match what the feed says, or products can be disapproved.

Conversion tracking that counts real enquiries: in the Kingdom many leads arrive as WhatsApp chats and phone calls, not web forms. We track click-to-WhatsApp, calls to your Saudi number and form submissions as separate conversions, and where possible we import outcomes from your CRM or sales sheet, such as visits booked or deals closed, so Google bids toward customers rather than cheap form fills.

Lead quality, not just lead volume: Riyadh real estate and clinic accounts can collect many enquiries that never answer the phone. We add qualifying questions where they help, such as unit type, budget band, district or preferred appointment time, and we review lead quality with your sales team every month.

Landing pages built for ad traffic: one offer per page, Arabic and English versions written separately, a WhatsApp button visible without scrolling, fast loading on a phone, and the same claims as the ad. If the site itself needs rebuilding, our web design company in Riyadh page covers that.

Personal data, consent and remarketing: Saudi Arabia's Personal Data Protection Law, overseen by the Saudi Data and AI Authority (SDAIA), became enforceable on 14 September 2024, and its implementing regulations require consent for processing personal data for advertising and direct marketing. SDAIA has proposed amendments to those regulations, so we check the current text before each build. Before we build remarketing lists or upload customer lists, we check that your forms and privacy notice cover it, and we can set up Google Consent Mode so tags respect each visitor's choice. We are a marketing agency, not a law firm, so we work with your legal adviser on anything regulated.

Real estate ads and the REGA licence: the Real Estate General Authority requires a real estate advertisement licence for property ads, tied to a brokerage contract that explicitly includes marketing rights, and lets brokers, owners and buyers check a licence online. Before launch we confirm which projects or units have a valid licence and place the licence details where the rules require them. Our real estate marketing agency in Riyadh page covers project launches in more depth.

Healthcare, finance and other restricted sectors: Google applies extra policies to healthcare and medicines, financial services, gambling and some other categories, and some of them require Google certification or advertiser verification before ads can run in certain countries. We check these requirements for Saudi Arabia before launch and write ads and landing pages that stay within them, so campaigns are not stopped mid-flight.

Planned around the Saudi calendar: competition and costs move around Ramadan and Eid, back-to-school, Saudi National Day on 23 September, Founding Day on 22 February, the November sales season known locally as White Friday, and Riyadh Season. Ramadan shifts search activity late into the night, so we review ad schedules and budgets for that month separately. The Saudi working week runs Sunday to Thursday, and call ads are scheduled for the hours your team can answer.

Budgets in SAR, ad spend in your own account: we plan monthly budgets in Saudi riyals, start with the campaigns closest to a purchase, and scale only what brings leads at an acceptable cost. Ad spend is normally paid directly to Google from an account your company owns, with our team added as managers, so the account, its history and its audiences stay yours. Ask your accountant how VAT applies to your Google invoices.

What we usually fix in existing accounts: broad keywords with automatic recommendations accepted without review, Search Partners and Display left on inside search campaigns, one English ad shown for Arabic searches, conversions that count page views instead of enquiries, no call or WhatsApp tracking, and every ad sending traffic to the home page. A free audit shows which of these apply to your account before you commit to anything.

Smart bidding, and when to use it: Maximise Conversions and target CPA work well once the account records enough real enquiries. With little data they can spend on poor traffic, so new accounts usually start with tighter keyword control and move to automated bidding once tracking is reliable.

Google Ads with the rest of your marketing: search captures demand that already exists, while Snapchat, TikTok, Instagram and X create it, and in the Kingdom Snapchat in particular reaches a very large audience. When we run several channels, we read them together in one cost-per-lead report. See our Snapchat ads agency in Saudi Arabia, social media agency in Riyadh and media buying agency in Riyadh pages for those channels.

Creative made in-house: the images and videos that feed Performance Max and YouTube are produced by the same team behind our brand and campaign work. For Khyam, a multipurpose commercial building in Riyadh, we produced the identity, campaign creative, brand guidelines and CGI motion of the building. Our Riyadh brand work also includes the Qahwet El Sheikh speciality coffee identity and the Emilie fine jewellery identity. These are brand and creative projects, not Google Ads results. If YouTube plans include paid promotion by Saudi creators, the creators themselves need a Mawthooq licence from the General Authority for Media Regulation, and our influencer marketing agency in Saudi Arabia page covers that work.

Weekly optimisation, monthly reporting: search terms, bids, budgets, ads and landing pages are reviewed every week. Each month you get a report on cost per qualified lead and, where sales data is shared, cost per customer, with the campaigns that are not working shown next to the ones that are.

What to expect in the first 90 days: the first weeks are for tracking, structure and learning which searches turn into enquiries. By the second and third month the account should have enough data to cut waste and scale what brings enquiries at an acceptable cost. We share the numbers every week, including the bad ones.

Choosing a Google Ads agency in Riyadh: ask who will run your account day to day, whether your company owns the ad account, how conversions are counted, whether WhatsApp and calls are tracked, how Arabic ads are written and how often you will see the search terms report. An agency that reports only clicks, impressions and click-through rate is not managing toward leads.

Red flags: an ad account opened in the agency's name, a fixed package that ignores your sector and season, Arabic ads that read like a machine translation, no conversion tracking or only page views counted, no negative keyword list, monthly reports with no search terms, real estate ads with no licence check and promises of guaranteed first position. Ask the agency to answer each of these points in writing before you sign.

What affects the cost: the number of campaigns and languages, the monthly ad spend, the sectors and policies involved, the landing pages and creative needed, CRM or offline conversion connections and reporting depth. Work runs as a monthly retainer or a defined project. After the free consultation and account audit we send a formal written proposal with scope, deliverables and timeline, so you know what is included before work starts.

A client review on Sortlist about working with our team: "We wanted to improve our online marketing and advertising to support our new digital direction. We enjoyed the clear communication, smooth process, and the team's understanding of what we needed." Ahmed Abdelmenem, Marketing Director, Mdares AI (online advertising, October 2026). Rated 5/5 on Sortlist. The review describes the working relationship, not a specific Riyadh campaign result.

How much does Google Ads management cost in Riyadh? There are two parts: your ad spend, paid to Google from your own account, and our management fee, which depends on scope rather than a fixed package. We send a written proposal after a free consultation and audit, once we understand your market, sector and goals.

How long until Google Ads brings leads in Riyadh? Search campaigns can bring enquiries within days of launch if tracking and landing pages are ready. Getting cost per lead to a stable, acceptable level usually takes the first two to three months of data and weekly optimisation.

Should my ads be in Arabic or English? Usually both. Many Saudi buyers search in Arabic, while B2B buyers, expatriate residents and some professional searches lean to English. We run separate Arabic and English ad groups with their own copy and landing pages, and the search terms report shows where the budget should go.

Can you run Google Ads for real estate or clinics in Saudi Arabia? Yes, with extra care. Property ads need a valid REGA advertisement licence, and healthcare ads are subject to Google's healthcare policies and Saudi health advertising rules. We check these requirements before launch and work with your compliance or legal team where needed.

Do you work from Riyadh? Our team works from Cairo and serves Saudi clients remotely, with calls and video meetings during Saudi business hours and a Saudi number for calls and WhatsApp. Account access, reports and approvals are all handled online.

Google Ads or SEO first? Google Ads brings traffic from the day campaigns go live and stops when spend stops. SEO takes months to build but keeps bringing visits without paying per click. Many Riyadh companies run ads on their highest-value searches while SEO pages for the same terms mature, then move budget as organic rankings arrive.

Who we work with: NoVi Marketing Services works with companies only: SMEs, startups, family businesses and enterprises, with a focus on Egypt, Saudi Arabia, the UAE and Qatar. We do not grow personal social media accounts, sell followers, likes or views, or promote individual profiles. When you contact us, please share your company name, website and what you sell, so the right team can reply.

Book a free Google Ads audit: in Saudi Arabia call or WhatsApp +966 54 346 1195, from Egypt +20 110 396 6774 or +20 110 396 6775. Office: Bavaria Town Towers, Kattameya Road, Tower 3, 9th Floor, Unit 91, Cairo, serving clients across Saudi Arabia. Sunday to Thursday, 10:00 to 18:00.