Case study · Lugha Tech
Brand identity and a learning-platform website for an EdTech company
One team built the Lugha Tech brand and its platform website, so the product and the marketing speak with one voice in Arabic and English.
- EdTech
- Egypt
- Cairo
The challenge
Lugha Tech is an EdTech company serving learners in Egypt and Saudi Arabia. In education technology the website is the product demo, so the brand and the platform interface had to be designed together.
Our approach
- 01Brand strategy and a visual identity built for a learning product, not only for marketing.
- 02Product UI designed with the same system, so every screen, ad and sales deck stays consistent.
- 03The platform website designed and developed in-house and launched at www.lughatech.com.
What we delivered
- Brand strategy and visual identity
- Product UI design for the platform
- A 25-page brand guidelines book
- Website design and development, live at www.lughatech.com
Questions about this project
What did NoVi Marketing Services build for Lugha Tech?
The brand strategy and identity, the product UI, a 25-page brand book and the platform website at www.lughatech.com.
Can NoVi build both a brand and a web platform?
Yes. Strategy, design and web development are all in-house, which keeps the brand and the product consistent.
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