Case study · LogicHub Systems
A B2B identity for an Odoo ERP partner in Egypt and Saudi Arabia
A clear B2B identity, sales collateral and a 10-page brand guidelines book, so LogicHub presents as one consistent company in proposals, sales meetings and online in Egypt and Saudi Arabia.

- ERP · Odoo partner
- Egypt
- Cairo
The challenge
LogicHub Systems implements Odoo ERP for companies in Egypt and Saudi Arabia. ERP is a long, high-trust sale decided by finance and operations teams, and many Odoo partners look alike, so the brand had to look established and be easy to tell apart.
Our approach
- 01Brand strategy and positioning for a B2B technology buyer.
- 02A visual identity built on a geometric sans and a navy, amber and light grey palette.
- 03Collateral for proposals and sales meetings, documented in a 10-page brand guidelines book.
What we delivered
- Brand strategy and visual identity
- Sales and corporate collateral
- A 10-page brand guidelines book
The work



Questions about this project
What did NoVi Marketing Services deliver for LogicHub Systems?
The brand strategy, the visual identity, sales and corporate collateral and a 10-page brand guidelines book.
Does NoVi do branding for B2B technology companies?
Yes. We have built identities for technology, EdTech and ERP companies serving Egypt and Saudi Arabia.
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