Case study · DraftTalk
A brand and product interface for a podcast production company
One team designed the DraftTalk identity, its product UI and a 31-page brand guidelines book, so the brand looks the same on every episode, screen and pitch in Egypt and Saudi Arabia.
- Podcast production
- Egypt
- Cairo
The challenge
DraftTalk produces podcasts for audiences in Egypt and Saudi Arabia. A podcast brand has to work at thumbnail size on every listening platform, on video and inside its own product, so the identity and the interface had to be designed as one system.
Our approach
- 01Brand strategy first, then a visual identity built on a geometric sans and a bright blue, deep navy and pale blue palette.
- 02The product UI designed with the same system, so the brand and the product feel like one thing.
- 03Everything documented in a 31-page brand guidelines book the team can use without us.
What we delivered
- Brand strategy and visual identity
- Product UI design
- A 31-page brand guidelines book
The work
Questions about this project
What did NoVi Marketing Services deliver for DraftTalk?
The brand strategy, the visual identity, the product UI and a 31-page brand guidelines book.
Does NoVi design brands for media and podcast companies?
Yes. We design identities that hold up at thumbnail size, on video and inside digital products, for brands in Egypt and Saudi Arabia.
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