Case study · Centra Technology
A corporate identity for an IT and technology company in Cairo
A corporate identity, business collateral and a 20-page brand guidelines book, so Centra Technology looks like one established company in every proposal, document and screen.
- IT & Technology
- Egypt
- Cairo
The challenge
Centra Technology is an IT and technology company in Egypt. Technology buyers judge a supplier by how organised it looks before the first meeting, so the brand had to signal reliability and stay consistent across proposals, documents and digital channels.
Our approach
- 01Brand strategy and positioning for business technology buyers.
- 02A visual identity set in Asen Pro with a blue, deep navy and sky blue palette.
- 03Collateral for sales and corporate use, documented in a 20-page brand guidelines book.
What we delivered
- Brand strategy and visual identity
- Corporate and sales collateral
- A 20-page brand guidelines book
The work
Questions about this project
What did NoVi Marketing Services deliver for Centra Technology?
The brand strategy, the visual identity, corporate and sales collateral and a 20-page brand guidelines book.
Does NoVi brand IT and technology companies in Egypt?
Yes. We have built identities for IT, EdTech, ERP and podcast technology companies in Egypt and Saudi Arabia.
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