Case study · Al Dawlia
A bilingual industrial identity for an aluminium manufacturer
A Latin/Arabic identity, corporate collateral and a 19-page brand guidelines book that give Al Dawlia (الدولية) one consistent face with every customer.
- Aluminium manufacturing
- Egypt
- Cairo
The challenge
Al Dawlia manufactures aluminium in Egypt and deals with customers who read both Arabic and English. Industrial brands are often an afterthought, so the name had to work in both scripts and look as solid as the product on documents, catalogues and signage.
Our approach
- 01Brand strategy for an industrial manufacturer.
- 02A Latin/Arabic type pairing so الدولية and Al Dawlia read as one mark, with a deep green, gold and warm white palette.
- 03Corporate collateral documented in a 19-page brand guidelines book.
What we delivered
- Brand strategy and bilingual visual identity
- Corporate collateral
- A 19-page brand guidelines book
The work
Questions about this project
What did NoVi Marketing Services deliver for Al Dawlia?
The brand strategy, a Latin/Arabic visual identity, corporate collateral and a 19-page brand guidelines book.
Does NoVi brand industrial and manufacturing companies?
Yes. Al Dawlia, an aluminium manufacturer in Egypt, is one example. We design bilingual identities that work on documents, catalogues and signage.
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