Case study · Pawm
A pet care brand and app interface for Saudi Arabia
One system for the Pawm brand, its app UI and its collateral, so pet owners meet the same friendly brand in the app and everywhere else.
- Pet care
- Saudi Arabia
- Riyadh
The challenge
Pawm is a pet care brand in Saudi Arabia with its own app. When customers meet a brand inside its app as often as anywhere else, the identity and the interface have to be designed together and work in Arabic and English.
Our approach
- 01Brand strategy for pet owners in Saudi Arabia.
- 02An Alternate Gothic / Almarai type pairing with a sky blue, deep navy and light grey palette.
- 03The app UI and collateral designed on the same system.
What we delivered
- Brand strategy and bilingual visual identity
- App UI design
- Collateral
- Brand guidelines
The work
Questions about this project
What did NoVi Marketing Services deliver for Pawm?
The brand strategy, an Alternate Gothic / Almarai identity, the app UI and collateral.
Can NoVi design both a brand and an app in Saudi Arabia?
Yes. Strategy, design and app development are all in-house, so the brand and the product are built as one system in Arabic and English.
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