Case study · Emilie
A fine jewellery identity, pattern and packaging for Saudi Arabia
A bilingual identity, a signature pattern and packaging that make an Emilie piece recognisable before the box is opened.
- Fine jewellery
- Saudi Arabia
- Riyadh
The challenge
Emilie is a fine jewellery brand in Saudi Arabia. In jewellery the box, the bag and the pattern are part of the gift, so the identity had to feel premium in Arabic and English and carry through to every piece of packaging.
Our approach
- 01Brand strategy and positioning for fine jewellery buyers in Saudi Arabia.
- 02A Montserrat / Jali Arabic type pairing with a burgundy, cream and charcoal palette.
- 03A signature brand pattern applied across the packaging, documented in a 7-page brand guidelines book.
What we delivered
- Brand strategy and bilingual visual identity
- Signature brand pattern
- Packaging design
- A 7-page brand guidelines book
The work
Questions about this project
What did NoVi Marketing Services deliver for Emilie?
The brand strategy, a Montserrat / Jali Arabic identity, a signature pattern, packaging design and a 7-page brand guidelines book.
Does NoVi design luxury and jewellery brands in Saudi Arabia?
Yes. We design identities and packaging for premium brands in Riyadh and across Saudi Arabia, in Arabic and English.
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