Case study · Qahwet El Sheikh
A speciality coffee identity for packaging and retail in Riyadh
A Latin/Arabic identity for Qahwet El Sheikh (قهوة الشيخ) that works on bags, cups and the shop itself.
- Speciality coffee
- Saudi Arabia
- Riyadh
The challenge
Qahwet El Sheikh is a speciality coffee brand in Saudi Arabia, where coffee carries deep cultural weight. The name had to read with heritage in Arabic, stay modern in English, and work on a coffee bag, a takeaway cup and a shopfront.
Our approach
- 01Brand strategy rooted in Saudi coffee culture.
- 02A Latin / Jali Arabic type pairing with a deep red, sand and dark roast palette.
- 03Packaging and retail applications, documented in a 5-page brand guidelines book.
What we delivered
- Brand strategy and bilingual visual identity
- Packaging design
- Retail applications
- A 5-page brand guidelines book
The work
Questions about this project
What did NoVi Marketing Services deliver for Qahwet El Sheikh?
The brand strategy, a Latin / Jali Arabic identity, packaging design, retail applications and a 5-page brand guidelines book.
Does NoVi brand cafés and coffee companies in Saudi Arabia?
Yes. We design identities, packaging and retail branding for food and beverage brands in Riyadh and across Saudi Arabia.
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