Case Study: Maison Nefer, a Premium Furniture E-commerce Brand Built from Day One

Maison Nefer is a furniture e-commerce brand. The founders came to NoVi Marketing Services in Cairo to build the brand before launch, so it would look and feel premium from the first day it went online.

The brief

Create a brand that could sell high-value furniture online across Egypt and the Gulf, where buyers cannot touch the product before they pay.

What we delivered

• Brand strategy and positioning based on market analysis
• Visual identity: logo, Arboria and Montserrat Arabic type pairing, monochrome palette
• Packaging design
• A 29-page brand guidelines book
• A brand film produced in-house by NoVi media production

What the client said

"They are very professional and they truly added the value I needed to my startup through deep market analysis. They built my e-commerce furniture brand as it should be — my brand was born premium, thanks to the NoVi creative team." John, CMO, Maison Nefer (5/5 review on Sortlist, July 2026).

Services used

Brand strategy, creative design, packaging and media production. See the full brand book at novi-ms.com/brand-guidelines/maison-nefer.

Building a new brand in Egypt or Saudi Arabia? Book a free consultation: WhatsApp or call +20 110 396 6774. NoVi Marketing Services, Bavaria Town Towers, Kattameya Road, Tower 3, 9th Floor, Unit 91, Cairo.