29 pages
Luxury fragrance
Identity · Packaging · Guidelines
© We build brands, campaigns and digital experience with intention, clarity and care
Beyond, Creative!
Our Services
What We Do
We run the whole arc — from category research to the campaign that ships and the platform it lives on.
About Us
A Word From Our Founder
Ahmed Mohsen
Founder & Chief Executive Officer
CEO's Message
Marketing stopped being about being seen a long time ago. It is about being chosen — and that is a far harder problem.
Across twenty-one years as an entrepreneur, marketer, business coach and technologist, I have watched brilliant products lose to ordinary ones for a single reason: the ordinary one was easier to understand, easier to trust, and easier to buy. NoVi exists to make sure that never happens to the brands we work with.
We built this agency the way we would want one built for us. Strategy, creative, media and engineering sit in the same room, so nothing is lost in the handover between people who research and people who make. We commit to the commercial outcome, not the deliverable — and we say so before the work starts, when it still costs us something to be wrong.
If you are building something you believe in across Egypt, Saudi Arabia or the wider region, I would like to hear about it.
Ahmed Mohsen
Founder & Chief Executive Officer
0+
Years Of Experience
A decade-plus of compounding
Twelve years in this region means we have already made the expensive mistakes on somebody else's timeline. You get the shortcut.
0
Specialists In-House
One room, no handovers
Forty strategists, designers, buyers and engineers under one roof. Nothing is briefed out, so nothing gets lost between the people who research and the people who make.
0%
Client Retention
The number that cannot be bought
Ninety-five percent of our clients stay. Retention is the only marketing metric that cannot be gamed — it just means the work kept performing.
Reference Work
Work That Moves
Every frame made in-house — strategy, direction, production and post.
3D & CGI
CGI — Built in Three Dimensions
Product visualisation, environments and motion — modelled, lit and rendered in-house.
Brand Identity Design
Identity, applications, palette and the Arabic–Latin type pairing. Every card plays the real document — open one to read it in full.
35 pages
F&B · Street food
Identity · Campaign · Guidelines
31 pages
Technology · Product
Identity · Product UI · Guidelines
25 pages
EdTech
Identity · Product UI · Guidelines
20 pages
Technology
Identity · Collateral · Guidelines
19 pages
Real estate
Identity · Collateral · Guidelines
See all brand systems5 more brand systems inside Creative Design
Development References
Sites We Built
Designed, built and shipped in-house. Hover to watch the site scroll in colour.
Growth
Growth Performance Marketing
Every account reports against contribution, not impressions. This is the view a client opens — the same numbers we optimise on, with nothing flattering hidden behind an average.
Seasonal retail launch
Saudi Arabia · 12 weeks
ROAS
0.0×
Cost per acquisition
SAR 0
Returned value grew from SAR 74k to SAR 357k across 12 periods.
Channels: Meta 46% · Google 32% · TikTok 14% · Snapchat 8%
Click-through rate3.2%
Attributed revenueSAR 2.86M
Funnel
Impressions14.2M
Clicks455K−97%
Add to cart61.4K−87%
Checkout22.9K−63%
Purchases8,940−61%
Budget moved weekly toward the two channels still returning above 6×. The two that were not kept a floor rather than a share — a channel with no spend stops producing the data you need to decide whether to come back to it.
Illustrative reporting view. Figures model realistic campaign structures for these markets and budgets; they are not a specific client account.
Clients
Brands That Trust Us
From regional groups to founder-led brands across Egypt, Saudi Arabia and the Gulf.
Our Process
The Journey to Measurable Growth
We keep things lean and collaborative — so ideas go from brief to market without the chaos.
Team Members
Meet Our Departments
Six disciplines, one room. Nothing is briefed out, so nothing is lost between the people who plan and the people who make.
Mohamed Ramadan
Art Director
Brand systems, art direction, key visuals and 3D — the discipline that makes a hundred assets feel like one brand.
Mohamed Sameh
Senior Copywriter
Campaign ideas, scripts, copy, film and post — produced in-house, so the idea that gets approved is the idea that ships.
Youssef Abdullah
Web Developer
Websites, apps, tracking and the platforms behind them. Built for speed and search, not just for the screenshot.
Business Development
The right fit, honestly scoped
New partnerships, market entry and scoping. They will tell you when a smaller engagement is the right one.
Account Management
One owner, start to finish
Every account has a named lead who knows the commercial goal, not just the deliverable list, and reports against it.
PR & Events
Earned attention
Press, partnerships, launches and activations — the moments that put a brand in the room with the people who matter.
How We Work Together
Engagements That Scale With You
Three ways to work with us. One-off builds, always-on programmes, or both — priced against the actual scope rather than a package everyone gets sold.
1
Project
One brief, one delivery, one price
On request/ project
What’s included
- Web & app development
- Influencer campaigns
- Events planning & management
+ 3 more — ask us for the full scope
Most chosen
2
Monthly Retainer
Always-on, with a team that knows the account
On request/ month
What’s included
- Social media management
- Content generation
- Community moderation
+ 3 more — ask us for the full scope
3
Custom
The retainer, plus the projects, under one agreement
On request
What’s included
- Everything in the monthly retainer
- Project work folded into the same scope
- Multi-market rollout across MENA
+ 3 more — ask us for the full scope
Testimonials
Hear from the Clients We Work With
5.05 reviews on Sortlist
5.0
“Brand Strategy and continuous vision development. They handled brand positioning, social media management, SEO and lead generation as one connected programme rather than separate line items.”
Brand PositioningArchitecture & PlanningTeam 11–50
5.0
“What stood out the most was their creativity and commitment. The team truly understood my brand and translated it into content that connected with my audience. Their communication was smooth, and they were always responsive, proactive, and open to feedback.”
Social MediaArt & HandcraftTeam 1–10
5.0
“Their brand-audit technique. They knew everything about my brand even before the introduction call — they study well.”
360 MarketingE-commerceTeam 1–10
5.0
“They are very professional and they truly added the value I needed to my startup through deep market analysis. They built my e-commerce furniture brand as it should be — my brand was born premium, thanks to the NoVi creative team.”
Brand & E-commerceE-commerceTeam 11–50
5.0
“We wanted to improve our online marketing and advertising to support our new digital direction. We enjoyed the clear communication, smooth process, and the team's understanding of what we needed.”
Online AdvertisingEducationEnterprise
Let's Talk Your Next Big Idea
Tell us what growth looks like for you. You’ll hear back within one business day from someone who has actually read the brief.